The challenge
The existing site was losing viewers before they got to the content. Navigation between live schedule, on-demand shows, and contact information was confusing on mobile, which is where most of their audience was arriving. Page load times were slow. Search engines were barely indexing the content, so organic discovery was near zero despite having a real local following.
The audience was there. The website was not keeping up with them.
What we built
A full rebuild focused on two things: keeping viewers in, and letting search engines find the content.
The new site organized content around how the audience actually used it: live schedule front and center, on-demand content organized by show, and clear pathways to stream. Mobile-first layout because over 65% of traffic was on phones. Structured data for video content so show listings could surface in search results directly.
On the SEO side: proper metadata for every show and episode page, local keyword optimization for the service area, Google News sitemap for live content, and a content strategy built around show descriptions and topic-specific pages that gave search engines something to index beyond a homepage.
The outcome
Engagement up 70% within the first full cycle after launch. Organic traffic doubled in 90 days as indexed pages started ranking. Bounce rate dropped 40% because the viewer could find and start watching in fewer clicks. The platform now holds its audience instead of losing them to a confusing site.