The challenge
Brand consistency was eroding. The mobile app and the web checkout looked like they came from different companies. Nobody owned the customer journey end-to-end. The owner was spending more time managing vendors than running the business.
What we did
Picked up all three workstreams under a single retainer with one accountable lead. Rebuilt the brand sheet so web, ads, and app shared tokens. Fixed the staff app's broken push notifications, then added the on-shift handoff flow that had been backlogged for six months. Took the ad spend strategy and tied every dollar to a booking.
The outcome
One invoice instead of three. One project manager instead of three. The owner reclaimed her week. Booking volume up, ad cost per booking down, and the staff app finally felt like part of the brand.