Case Studies/D2C E-commerce
D2C E-COMMERCE · 8 WEEKS

Performance rebuild.
10-year-old PHP storefront rebuilt. Lighthouse 96 on launch day.

A direct-to-consumer brand was running on a custom PHP storefront from 2014 that had been bolted onto for a decade. Mobile pageload was over 8 seconds. Cart abandonment was 81%. Every checkout change took two weeks because nobody understood the codebase.

96
Mobile Lighthouse on launch
6.4x
Page-load improvement
−23pp
Cart abandonment reduction
8wk
Total rebuild time

The challenge

The PHP was still running on PHP 7.2. The theme had been forked from a stock template four times. The checkout flow was a 6-page mess with three competing payment integrations. Mobile Lighthouse score was 31. The owner had been quoted between $150k and $400k by three previous shops to rewrite it.

What we did

Eight-week rebuild on Next.js with a headless commerce backbone. Migrated 3,400 SKUs and 14 years of order history. Replaced the 6-page checkout with a single-page flow. Re-architected images to WebP with proper responsive sizes. Kept the SEO equity intact through 600+ 301 redirects.

The outcome

Launched on schedule. Lighthouse 96 on mobile, 98 on desktop. Cart abandonment dropped to 58%. Page-load improved 6.4x. The team now ships checkout changes in a day instead of two weeks.

Service that delivered this

Web, SEO & Digital Marketing · Web Development

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